Digital Audience Specialist- Dallas, TX

Salem Media Group
Dallas, Texas, United States

Date Posted: 06/05/2018
Categories: Media/Video/Radio - Sales
Job Type: Full-Time

Job Description:

Primary duties include growing our national digital advertising revenue by helping Salem Media Representatives (SMR) account executives uncover clients’ digital marketing needs and opportunities and creating successful solutions.  The SMR Digital Audience Specialist will increase our national account executives’ digital marketing aptitude through ongoing training in the classroom as well as in the field as you work with our national clients and account executives.


Main duties include:


  • Collaborate between clients, SMR account executives and our fulfillment to develop and manage successful digital advertising campaigns.  Help create compelling, executable digital marketing ideas.
  • Help identify/troubleshoot campaign performance issues and coordinate with our fulfillment teams to implement any required next steps
  • Provide ongoing, easy-to-digest digital marketing training for SMR representatives ranging from product/process enhancements, digital advertising news and client centric tools like Google Analytics.  You are the digital equipper for our national sales representatives.
  • Prepare and interpret campaign reports and analytics to SMR representatives and clients.
  • Provide high-touch customer service to our top digital advertisers including weekly account review and advanced monthly reporting


 Desired Skills:


  • Successful digital media sales and sales coaching experience
  • Successful Search Engine Optimization and Search Engine Marketing experience
  • Successful social media marketing experience
  • Firm knowledge of Google Analytics
  • Strong decision-making skills
  • Strong written & verbal communication skills
  • Excellent customer service skills
  • Proven organization and coordination skills
  • Demonstrated flexibility as an analyst or problem-solver
  • A proven track-record of meeting and exceeding goals.


Come see how Salem is DIFFERENT and why we’ve been awarded as a “Great Place to Work” and as a “Best and Brightest” employer.”  Salem Media Group is an equal opportunity employer.



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