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Director of Marketing and Promotions-Tampa, FL

Salem Media Group
Tampa, Florida, United States


Date Posted: 03/23/2018
Categories: Media/Video/Radio
Job Type: Full-Time

Job Description:

Salem Media   Group is the leading U. S. radio broadcaster targeting audiences interested   in conservative NewsTalk and Christian and family-themed programming. Salem Media Group in Tampa has an immediate   opening for a Marketing & Promotions Director representing  AM 860 THE ANSWER WGUL, AM 930 THE ANSWER WLSS, AM   1380 THE BIZ WWMI, Faith   Talk AM 570 WTBN, Faith Talk AM 910 WTWD, and Radio Luz 760 AM WLCC.  This position creates and directs all aspects of station   promotions, marketing programs and liaison to staff, clients and the   community. This individual works in the areas of Marketing/Promotions, sales   service and publicity and reports directly to the General Manager. Medical, dental, vision, life, 401k, accrued   vacation and sick time. Salary commensurate with experience.

Roles and   Responsibilities:

  •   Identify and develop revenue-generating promotional   opportunities
  •   Oversee all promotions and marketing efforts for all   radio/media properties.  This includes   on-air, online, and on-location promotions.    It also includes all aspects of marketing the brands in all forms, on   all platforms.
  •   Generate specific promotional strategies to grow revenue   for the stations and clients, with specific, measurable goals.  This requires coordinating with personnel   in the department to plan and execute these strategies and to measure their   success.
  •   Plan and execute all aspects of station and sales driven   events for both radio stations, including:

- Prepare promotional   strategy outlining timelines and deadlines for marketing elements,   registration, etc.

- Oversee registration   process, send updates to team, track pacing

- Prepare event timeline,   sponsor timeline, and event agenda and program clock

- Schedule staff and   ensure all day-of responsibilities are covered

- Create sales/event   recaps

  •   Pursue new opportunities to grow the stations’ presence   and revenue in cross-platform arenas specifically mobile, web and social   media in addition to growing each stations’ brand in the Tampa Bay community.  
  •   Responsible for development, completion and distribution   of bi-annual publication FaithTalk magazine.
  •   Coordinate relationships with pastors, national   ministries and oversee execution of national campaigns with local promotions   staff.
  •   Generate specific promotional strategies to grow revenue   for the stations and clients, with specific, measurable goals.  This requires coordinating with personnel   in the department to plan and execute these strategies and to measure their   success.

 

Required Skills and Qualifications

  • 3-5 years experience is preferred
  • Must have good decision-making skills and should have the ability to work in a fast-paced environment
  • Must have a solid understanding of both the news/talk and the Christian talk formats
  • Excellent computer skills are necessary for recordkeeping and data management.  Needs to be proficient in all Microsoft Office applications
  • Photoshop skills are required
  • Must have a valid driver’s license
  • Must have the physical capacity to lift up to 50 pounds and set up 6 ft. displays as required

Salem Media Group is an equal opportunity employer