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Director of E-commerce

Group Publishing, Inc.
Loveland, Colorado, United States

Date Posted: 09/23/2014
Categories: Advertising/PR - Communications - Internet/E-Commerce - IT - Management - Marketing/Public Relations - Sales
Job Type: Full-Time

Job Description:

Group has an opening for Director of Ecommerce, responsibilities include analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

Reports To Head of Sales & Digital Marketing

Responsibilities include:

  • Ownership and management of Customer Experience including Design & Aesthetics, Content,  Navigation, Information Architecture, Branding/Marketing, Performance, Functionality
  • Ownership and management of Internet marketing including social media integration 
  • Ownership and management of Technical Infrastructure 
  • Ownership and management of SEO measurements and monitoring methodologies 
  • Direct and manage internal and external teams 
  • Provide SEO/SEM/PPC and Internet Marketing thought leadership, innovation and process improvement initiatives

To perform this job successfully, the individual should have a comprehensive understanding of:

  • Internet best practices and the impact that these have on SEO
  • Internet Marketing best practices resulting in acquisition, retention & growth
  • Managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact eCommerce efforts
  • Degree in Marketing with Online Marketing experience
  • 5 – 7 years experience managing websites
  • Ability to specify technical changes to technical/development teams
  • In depth understanding of SEM & SEO that influence high rankings in Google
  • Experience with PPC - Management of Pay per click programs
  • Backlinking: can demonstrate successful link building campaigns that result in the acquisition of large volumes of inbound, high quality links
  • Experience with web analytics tools (Google, Webtrends, Ominiture)
  • Experience using a CMS and an understanding of the impact they have on SEO
  • Knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Ability to work independently and within a team environment
  • Strong independent decision-making, organizational, planning and problem-solving skills

Company Overview

At Group Publishing, what you see on the outside is a reflection of what's on the inside! We believe in our mission of equipping churches to help children, youth, and adults grow in their relationship with Jesus. Our staff are empowered by our core values of friendliness, innovation, real learning, servanthood, and excellence. We have a collaborative culture with staff who take pride in our spirit of innovation.



We offer our staff the following competitive benefits package:

  • Medical, Dental and Vision Insurance
  • Life Insurance
  • Long Term Disability Insurance
  • Profit Sharing
  • 401(k)
  • Generous Paid Vacation
  • Paid Holidays
  • Personal Days
  • On-site Gym/Fitness Facility
  • Wellness program with wellness concierge
  • Annual Mission Trip
  • Charitable Giving and Community Building Team