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Director of Audience Development star

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Salem Communications

Elk Grove Village, Illinois, United States

Date Posted:
08/03/2012
Categories:
Business Opportunities
Job Type:
Full-Time
Salem Communications
Job Description:
Director of Audience Development – Elk Grove Village, Illinois

Salem Communications is looking for talented and motivated broadcasting professionals who understand how to create compelling and relevant radio in the country’s third largest market.


• Identify and develop on-air, on-line, and mobile promotional opportunities that increase time spent listening and station cume, including contesting, support of event marketing, etc.
• Acquire prizes for giveaways, including identifying and soliciting potential trade opportunities
• Write copy for on-air and on-line promotional campaigns
• Coordinate prize fulfillment for listeners and proof of performance for prize providers
• Maintain and grow listener databases
• Work with program director to develop long-term strategies to grow e-mail, mobile, and direct mail
• Coordinate social media strategies (Facebook, Twitter, etc.) with show hosts, producers, and program director
• Oversee station websites to support promotional and marketing initiatives, grow web traffic, and increase digital revenue
• Maintain display ad schedule
• Manage website multimedia (photos, videos, etc.)
• Update on-line program schedule and sponsor directory
• Manage keyword searches
• Manage church directory and community calendar listings
• Maintain relationships with external groups
• Assist in creation and execution of external marketing efforts (direct mail, outdoor, TV, etc.)
• Purchase and maintain station giveaway and branded item inventory
• Participate in weekly promotions and marketing meetings
• Must have radio experience

Please e-mail cover letter and resume to: resumespromotions@gmail.com . Fax: 847-439-2846. NO PHONE CALLS.

Salem Media of Illinois, LLC is an Equal Opportunity Employer
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About the Company

Salem Communications

Salem Communications is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programing to approximately 2,000 affiliates; Salem Radio Representatives, a national radio advertising sales force; Salem Web Network, a leading Internet provider of Christian content and online streaming; and Salem Publishing, More...

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