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Salem Media Group

Director of Audience Development

Salem Media Group
Elk Grove Village, Illinois, United States

Date Posted: 05/29/2012
Categories: Media/Video/Radio
Job Type: Full-Time

Job Description:
Director of Audience Development – Elk Grove Village, Illinois

Salem Communications is looking for talented and motivated broadcasting professionals who understand how to create compelling and relevant radio in the country’s third largest market.

• Identify and develop on-air, on-line, and mobile promotional opportunities that increase time spent listening and station cume, including contesting, support of event marketing, etc.
? Acquire prizes for giveaways, including identifying and soliciting potential trade opportunities
? Write copy for on-air and on-line promotional campaigns
? Coordinate prize fulfillment for listeners and proof of performance for prize providers

• Maintain and grow listener databases
? Work with program director to develop long-term strategies to grow e-mail, mobile, and direct mail

• Coordinate social media strategies (Facebook, Twitter, etc.) with show hosts, producers, and program director

• Oversee station websites to support promotional and marketing initiatives, grow web traffic, and increase digital revenue
? Maintain display ad schedule
? Manage website multimedia (photos, videos, etc.)
? Update on-line program schedule and sponsor directory
? Manage keyword searches
? Manage church directory and community calendar listings

• Maintain relationships with external groups

• Assist in creation and execution of external marketing efforts (direct mail, outdoor, TV, etc.)

• Purchase and maintain station giveaway and branded item inventory

• Participate in weekly promotions and marketing meetings

• Must have radio experience

Salem Media of Illinois, LLC is an Equal Opportunity Employer

Please e-mail cover letters and resumes to: .


Fax: 847-439-2846