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Director of Audience Development
Salem Media Group
Elk Grove Village, Illinois, United States
Date Posted: 05/29/2012
Job Type: Full-Time
Director of Audience Development – Elk Grove Village, Illinois
Salem Communications is looking for talented and motivated broadcasting professionals who understand how to create compelling and relevant radio in the country’s third largest market.
• Identify and develop on-air, on-line, and mobile promotional opportunities that increase time spent listening and station cume, including contesting, support of event marketing, etc.
? Acquire prizes for giveaways, including identifying and soliciting potential trade opportunities
? Write copy for on-air and on-line promotional campaigns
? Coordinate prize fulfillment for listeners and proof of performance for prize providers
• Maintain and grow listener databases
? Work with program director to develop long-term strategies to grow e-mail, mobile, and direct mail
• Coordinate social media strategies (Facebook, Twitter, etc.) with show hosts, producers, and program director
• Oversee station websites to support promotional and marketing initiatives, grow web traffic, and increase digital revenue
? Maintain display ad schedule
? Manage website multimedia (photos, videos, etc.)
? Update on-line program schedule and sponsor directory
? Manage keyword searches
? Manage church directory and community calendar listings
• Maintain relationships with external groups
• Assist in creation and execution of external marketing efforts (direct mail, outdoor, TV, etc.)
• Purchase and maintain station giveaway and branded item inventory
• Participate in weekly promotions and marketing meetings
• Must have radio experience
Salem Media of Illinois, LLC is an Equal Opportunity Employer
Please e-mail cover letters and resumes to: email@example.com .
NO PHONE CALLS.