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Group Publishing, Inc.

Web Analytics Specialist

Group Publishing, Inc.
Loveland, Colorado, United States

Date Posted: 07/12/2010
Categories: IT
Job Type: Full-Time

Job Description:
Web Analytics Specialist

The Marketing Solutions online team at Group is looking for a person that can’t wait to analyze web data and search techniques and turn that information into actions resulting in the best customer experience. As the Web Analytics Specialist, you will be responsible for optimizing Group’s online experience through effective search engine marketing strategies, comprehensive testing practices and insightful recommendations based on thorough web analytics. In this position, you’ll use your experience in SEM to maximize Group’s presence online and increase brand awareness. You’ll apply your thorough understanding of digital marketing and organic /paid search strategies, to ensure Group’s incredible resources are maximized in search rankings and found easily on the web. Your in-depth experience with web analytics will be critical as you extract raw data and provide meaningful insights based on user behavior and market trends. Through your relentless implementation of testing, you’ll work with the team to make well thought-out and data driven recommendations to capitalize on the best marketing and merchandising techniques. And, it is a good thing you have excellent reporting and communication skills, as you will be developing reports and dashboards and then presenting these with your advice to all levels in the organization. We’re looking for you to have 3+ years of web technologies and marketing analytics.

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