Coordinator of Online and New MediaEmployer Information
Founded in 1879, The Bowery Mission & Kids With A Promise is called to minister in New York City to men, women, and children caught in the cycles of poverty, hopelessness and dependencies of many kinds, and to see their lives transformed to hope, joy, lasting productivity and eternal life through the power of Jesus Christ.Job Description
The Bowery Mission and Kids With A Promise seeks a strategic and creative Christian to develop our fundraising efforts in all online and digital channels. Candidate will oversee website design, content, usability and optimization; email marketing; social media, mobile and other new media strategies. Candidate will seek to grow donor revenue and engagement through online and digital channels, in close coordination with direct mail and other fundraising efforts.Requirements
Candidate should have some experience with nonprofit fundraising and donor engagement through online and digital channels. Candidate should have strong organizational and strategic skills. Candidate should be familiar with content management, email marketing and social media tools. Candidate should be detail oriented and able to meet deadlines and budget requirements.Department:
Manager of Integrated MarketingOverall Goal:
The Coordinator of Online and New Media is responsible for marketing strategy in all online and digital channels. The Coordinator works under the direction of the Manager of Integrated Marketing to ensure the coordination of offline and online communication to donors. The Coordinator oversees website design, content, usability and optimization; email marketing; social media, mobile and other new media strategies.Specific Responsibilities:
1. Develop and oversee strategies for all online and digital marketing channels
. Coordinate with the Manager of Integrated Marketing to ensure integration of these channels within an overall annual strategy for the acquisition of new donors and cultivation of gifts from continuing donors.
2. Manage website design, content, and usability.
Develop and post content that is relevant and supports current campaign messaging and the organization’s brand position. Ensure an online donation process that maximizes response. Develop a calendar for the appearance of certain content on the website, and also respond rapidly to timely opportunities for new content. Monitor website analytics and usability to ensure the website is meeting visitors’ needs and expectations. Act as the administrator of the content management system. Conduct periodic re-designs to maintain a fresh website appearance.
3. Maximize web optimization
. Ensure that keywords maximize organic search results. Research and recommend the most appropriate use of adwords or other paid search strategies.
4. Manage email database strategy.
Identify and implement the best email address acquisition strategies, working across all marketing channels to obtain donor and prospect email addresses. Append email addresses to the donor file on a periodic basis. Work closely with the Database Coordinator to ensure that email data is fully integrated between the overall donor database and the email platform. Identify and implement opportunities to segment the email database when appropriate.
5. Manage email marketing campaigns.
Ensure the use of the most appropriate email platform to meet current needs. Within the larger integrated marketing calendar, take responsibility for e-appeals, e-newsletters and the posting of related landing pages or other content to the website. Monitor click-through, bounce and unsubscribe trends and adjust strategies accordingly. As part of the annual plan, work with the Manager of Integrated Marketing to establish goals for each e-appeal and e-newsletter, measuring the number of donors/gifts obtained, the amount of revenue, as well as other measurements of effectiveness. Evaluate progress against these goals and measurements.
6. Manage the organization’s social media presence
. Develop content on social media sites to reinforce and integrate with current campaign messaging and the organization’s brand position. Integrate social media into the main website. Monitor comments in the social media space and respond appropriately. Reach out to social media influencers to inform them of the organization’s mission and current activities.
7. Research, recommend and implement expansion into mobile marketing or other new media strategies
. Monitor external marketing trends and identify opportunities for expansion into new areas.
8. Identify and manage vendors to help execute the above tasks and strategies.
Maintain regular contact with each vendor. Provide specific direction and monitor vendor performance against agreed-upon goals.
9. Review all online and digital content developed by external vendors or internal staff.
Ensure that all creative content is appropriate for the current campaign messaging and the organization’s brand position.
10. Ensure that online donations and activities are accurately recorded
in the Raiser’s Edge database by working closely with the Database Coordinator.
11. Manage and achieve revenue goals
within the overall Integrated Marketing revenue goal. Work with the Manager of Integrated Marketing and Director of Development each July to set revenue goals, and create a plan to achieve those goals. Track progress and make adjustments as necessary.
12. Manage an expense budget
within the overall expense budget for Integrated Marketing. Annually, negotiate a new expense budget with the Manager of Integrated Marketing and Director of Development.
13. Maintain professional relationships
with peers at other ministries and organizations, seeking out opportunities for educational growth and best practices. Be knowledgeable of trends in Online and New Media.
14. Complete other duties as assigned.To Apply for this position please forward your Cover Letter and Resume to the Manager of Coordinator of Online and New Media using this EMAIL link, thank you.