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Digital Marketing Technician
KMA Direct Communications
Plano, Texas, United States
Date Posted: 04/06/2010
Categories: Internet/E-Commerce - IT
Job Type: Full-Time
The Digital Marketing Technician is responsible for facilitating the Digital Marketing Web Developer with executing reports, building e-mail newsletters, creating & managing client microsites, and provides day to day assistance on web technology projects. This role will work alongside management to facilitate in the development of the client and vendor digital marketing initiatives.
•HTML and CSS: Candidate must be able to format code according to specifications and preview results in different browsers and/or email clients for accuracy.
•Adobe Photoshop CS3: Candidate must be able to create and modify images and have a solid understanding of optimization of images.
•Microsoft Office Applications: Candidate must be able to write reports or collate result data into spreadsheets for distribution to clients.
•General Internet Skills: Candidate should be able to have a basic understanding of internet culture and trends, how the internet works, and other online platforms that we may utilize for our clients. These may include social media platforms like Facebook, Twitter and LinkedIn, video platforms like YouTube and Vimeo, and blogging platforms like Wordpress and Blogger. Candidate should also have an understanding of how to use FTP, SVN, Google Analytics and other underlying internet platforms.
•Google AdWords Skills: Prefer that candidate has experience with creating, monitoring and modifying Google AdWords campaigns.
•Enterprise-Level Email Management Systems: Prefer that candidate has experience with any enterprise-level email management systems, such as Constant Contact, iContact, MailChimp, BlueHornet, Vertical Response, or other platforms.
•Layout and build email newsletters and appeals for KMA clients. Verify that emails sent out will be viewable by all recipients; provide solutions that will prevent flagging emails for spam.
•Create and manage microsites for KMA clients. Typically microsite size ranges between three and six pages and are created for the express purpose of soliciting donations, registering for an event, or acquiring names. Candidate should be able to lay out a design or take an existing Photoshop design and turn it into HTML code. Candidate should also possess knowledge to make changes to microsites per a client request
•Analyze data and create reports. Each project and during every ongoing project, reports are created for KMA clients that help chart success and identify issues. Candidate should have an understanding of the success metrics for websites and email campaigns and be able to compile and relay that information in a simple and easy-to-understand fashion.