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Salem Web Network

Marketing Coordinator

Salem Web Network
Richmond, Virginia, United States


Date Posted: 08/20/2009
Categories: Advertising/PR
Job Type: Full-Time

Job Description:
Title: Marketing Coordinator

Status: Full Time Salaried Position

Location: Richmond, VA Office

Reports to: Director of Marketing

Job Description:

Salem Web Network is seeking a Marketing Coordinator with excellent marketing sense, experience with digital marketing and email publishing, a deep understanding of the Christian market, and passion for creating the best products which satisfy the promotional needs of the largest online network of Christian properties in the world. The Marketing Coordinator will be responsible for assisting with execution of SWN’s marketing activities.

Responsibilities:
• Work with the Director of Marketing to define the SWN product positioning, messaging, and branding
• Sponsor and co-lead product research that offers penetrating insights into the needs SWN users and target audiences
• Work with Director of Marketing to developing and execute an online customer acquisition plan designed to maximize site traffic and sales demand
• Assist in the development of marketing creative and oversee its deployment and execution to support program and media efforts
• Develop collateral material that optimally positions the strengths of our brands and products
• Assist with the execution of SWN’s marketing programs and schedules including PPC, SEO and Social media marketing efforts
• Tracking and measure online advertising programs; designing test strategies and creative to optimize results


Requirements:
• BA/BS degree, MBA a plus
• Ideal candidate will have 1-3 years experience in online marketing, email marketing, marketing program management, or consulting
• Passion for analyzing products, customers and market dynamics
• Strong organizational and analytical skills
• Demonstrated capacity for developing and understanding strategy
• Strong aptitude for determining the optimal way to position products in the market
• Understanding of Salem Web Network’s strategic and competitive position
• Passion for working on a variety of email and search related challenges


Compensation:
• Competitive Benefits Package
• Salary commensurate with qualifications and experience