Job Description


Vice President of Marketing, CARR star

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Grand Rapids, Michigan, United States

Date Posted:
Marketing/Public Relations
Job Type:
Job Description:
Zondervan is currently looking for a Vice President of Marketing for our Church, Academic, and Reference Resources Department. This candidate is required to have extensive background in seminary education and previous marketing experience.

•Provide leadership working with staff to develop innovative marketing strategies and plans for CARR’s key partners and authors
•Serve as mentor to marketing and publicity staff to motivate them for innovative and creative marketing that breaks new ground with fresh approaches, reaching budget and sales goals for books, ebooks, audio books, software, video, and mobile products.
•Participate in weekly CARR update meetings and CARR publication board meetings
•Work with the CARR publications board to evaluate proposals and help establish sales unit goals
•Take leadership in preparing and presenting CARR products at sales conferences by working closely with staff and the SVP Publisher
•Work with the SVP Publisher to develop the CARR marketing budget and then manage and monitor marketing expenditures to stay on budget and reach revenue goals for the three major categories of CARR products
•Oversee CARR effective participation in multiple academic and church conventions/conferences
•Serve as a liaison and advocate for CARR products with sales staff and key outside accounts
•Serve as key contact with CARR publishing partners, agents, and key authors in terms of accountability for CARR’s marketing plans
•Work with the SVP Publisher to set goals and help the CARR team continue to grow by adding to its front-list of products and drawing on its backlist resources in ways that support the Zondervan mission and contribute to meeting the ongoing needs of the church and academy

•Bachelor’s Degree required and marketing training
•Seminary education in biblical/theological studies
•Industry knowledge: association with the evangelical church
and the world of seminary education. The industry knowledge
should provide the capability to understand and communicate with
church staff members, faculty, and students.
•Experience working with evangelical biblical/theological resources in
print and electronic formats used by church leaders,
academics, and informed laypersons.
•Aptitude to understand and work with cutting-edge technology, tools,
and social networks for marketing and promoting in innovative ways.
•Ability to establish, cultivate, and maintain strong interpersonal
•Ability to communicate articulately and compellingly in public
speaking and writing
•Ability to mentor employees and lead effective and organized meetings
•Ability to motivate and build consensus within a team
•Able to prioritize, manage projects, and meet deadlines
•Able to work in a stimulating environment that includes: team-work and
interaction with Zondervan employees in various departments, authors,
agents, publishing partners, and sales accounts.

To apply please visit our website at: www.zondervan.jobs or send your resume to zjobs@zondervan.com.

Company Description:
Zondervan is an international Christian communications company with a heart for helping people find and follow Jesus Christ by inspiring them with relevant biblical and spiritual resources. We do this through our bestselling, award-winning, and life-changing products.

Zondervan leads the way in Bible and book publishing, and we continue to expand our resource offering. We're working to become an even greater contributor to the international Christian marketplace. Today we offer a wide variety of resources for all ages. Our products include Bibles, books, audio resources, ebooks, videos, CD-ROMs, digital downloads, and inspirational gifts.

We’re proud of the impact these resources have on the lives of people. Whether parent or teacher, friend or pastor, sister or brother, we want to inspire and motivate people to share and celebrate the Holy Spirit at work today and prepare them for facing life’s day-to-day challenges.

With more than 75 years of service, we look forward to opportunities to serve you with new and innovative resources. At the same time, we hold fast to certain basic tenets that are timeless and include those in our corporate mission.

Our mission is to be the leader in Christian communications meeting the needs of people with resources that glorify Jesus Christ and promote biblical principles.

We work hard to bring this mission to life everyday and to ensure our continued success in serving our customers.

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