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Pacific Dental Services

Marketing Manager - Offline Media

Pacific Dental Services
Irvine, California, United States

Date Posted: 01/28/2010
Categories: Marketing/Public Relations
Job Type: Full-Time

Job Description:
At Pacific Dental Services ® . . . The quest for excellence inspires everything that defines us. We focus on everyone's distinctive talents and strengths. Our passion for the business and the future drives us to be the best.

Marketing Manager - Offline Media

Essential Functions:
  • Provide leadership and direction to a team of offline marketing professionals

  • Manage expectations around tactical prioritization, branding and positioning, sales messaging, budget and timelines

  • Ensure skills of our offline marketing professionals are in line with the demands of the marketplace and company sales objectives

  • Develop and deliver effective direct marketing plans and ensure brand integrity for multiple offices through sound leadership of the offline marketing team

  • Collaborate with Marketing Director to develop testable ideas that evoke target market response and optimize marketing communications strategy

  • Oversee day-to-day management of multi-channel direct marketing efforts

  • Responsible for the direct marketing planning, development with creative team, establishment of metrics, and monitoring and evaluation of ROI

  • Marketing P&L responsibilities including helping develop and execute marketing budgets on a yearly/monthly basis for different campaigns

  • Collaborate with all marketing specialties (creative, community, media, PR and others)

  • Interacts with senior leaders and provides proactive support in the development and execution of local marketing programs

  • Coordinate ongoing management of internal and external suppliers to facilitate progress and timely completion of projects

We offer a competitive compensation package which includes the following benefits:

  • Healthcare Benefits (Medical, Dental and Vision)

  • 401K Savings Plan

  • Company Paid Holidays

  • Paid Personal/Vacation Time

  • Training courses with CE units available

We believe that joining the PDS team will provide the opportunity for you to maximize your individual and professional potential.

Apply at

Experience - External:
  • Bachelor's degree in marketing, business administration or related field

  • 5+ years of management experience; Prior experience in mentoring, coaching and performance management

  • 6-8+ years multi-channel marketing experience

  • Must have solid mix of direct marketing technical, creative, and strategic skills

  • Possesses excellent project management, logistical coordination and customer service skills

  • Excellent interpersonal, oral and written communication skills

  • Strategic thinking ability, strong analytical skills and results orientation

  • Positive attitude, flexibility, creativity and team orientation a must

  • Demonstrate effectiveness building strong relationships with inter-company divisions