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KMA Direct Communications

Web Developer/Designer, Online Marketing

KMA Direct Communications
Plano, Texas, United States

Date Posted: 06/01/2009
Categories: Internet/E-Commerce
Job Type: Full-Time

Job Description:

The Online Marketing Web Designer/Developer is responsible for managing all of the Online Marketing for our clients and vendor contacts. This person will work alongside management to develop, execute and oversee the client and vendor online marketing initiatives.

KMA is a multichannel direct communications firm that works with nonprofit organizations to help them find more donors, raise more dollars, and have more impact. Our clients include large Christian ministries, think tanks, educational institutions, and broadcasters. As part of this team, you will have the satisfaction of knowing that the work that you do on a daily basis will impact more than just a financial bottom line—it will make a difference in the world.

Key Responsibilities:

Design User Interfaces for web sites, microsites, landing pages, and email campaigns

Develop web sites and landing pages using standards-compliant XHTML and CSS

Develop wireframes and functionality specifications based on high-level concepts and project goals

Make recommendations for information architecture, navigation, and overall usability for all we projects

Optimize web sites and web pages for fast load

Apply SEO best practices for all web projects

Stage and send email campaigns on behalf of client partners using Blue Hornet Email Management System

Technical Project management of all client Online Marketing initiatives

Manage the planning, testing, tracking and execution of a broad range of online marketing programs, including pay-per-click campaigns, paid inclusion listings, banner and rich media campaigns, microsite and web site design and development, email marketing campaigns, social networking profile pages, and all other marketing programs targeted at driving new sales

Monitor client analytics reports on a weekly and monthly basis and recommend actions

Aggregate and assimilate data from disparate reports into a comprehensive monthly report for each client that measures effectiveness

Collaborate with developers, vendors and team leaders to ensure the integration of strategy between online marketing and other disciplines

Quality assurance work with developers and vendors to ensure that the quality of Online Marketing and measurement thereof meets or exceeds client expectations.

Write monthly progress reports.

Analyze campaign trends and effectiveness.



5 + years experience in Web Design and Web Development experience (candidates with strong portfolios are encouraged to apply regardless of experience)

Photoshop Expert


Must have basic knowledge of internet and database programming - ASP, .NET, PHP, SQL, etc and be able to communicate efficiently with developers.

Direct Marketing Agency experience a plus

Knowledge of statistical methods and online metrics.

Knowledge of web server tracking software.

Knowledge of all types of search engines and directories.

Keeping on the leading edge of online marketing trends.

Knowledge of the concepts, behaviors and geography of the Internet.

Apply knowledge of Internet user classifications and behaviors.

Nonprofit organization experience is a strong plus.

Proven track record of digging into usage/behavior data to identify anomalies and/or trends that will drive key business initiatives.

3-years of experience with web metrics and/or web analytics tools such as Web trends, Google Analytics, or other web analytics packages.

Previous experience in querying relational databases with MS Access, SQL or other reporting tools.

2-5 years experience in ecommerce sales and marketing a plus.

Experience in light programming/debugging in ASP, PHP, .Net, and/or Flash a Super-big Plus!
BA/BS minimum.

Additional Skills:

Strong organizational and presentation skills.
Quick learner and driven to succeed attitude.
Strategic thinker with strong verbal and written communication skills.
Self starter who needs minimum supervision.
Ability to work effectively as part of a team in a cross functional environment.
Acute attention to detail.