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Salem Media Group

Promotions Director- Boston, MA

Salem Media Group
Boston, Massachusetts, United States


Date Posted: 12/13/2017
Categories: Media/Video/Radio
Job Type: Full-Time

Job Description:

Promotions Director

 

Salem Media Group in Boston is looking for a talented and motivated broadcasting professional who understands how to create mutually beneficial wins for sales and programming in one of the country’s largest radio markets.

 

Responsibilities:

  • Work with management to identify and develop revenue-generating promotional opportunities.

 

  • Oversee all promotions and marketing efforts for AM 590 WEZE, AM 950 WROL, AM 1150 WWDJ, and AM 1260 WBIX. This includes on-air, on-line, and on-location promotions, and it also includes all aspects of marketing the brands, in all forms, on all platforms.

 

  • Generate specific promotional strategies to grow revenue for the stations and clients, with specific, measurable goals. This requires coordinating with      personnel in the department to plan and execute these strategies and to measure their success.

 

  • Plan and execute all aspects of station and sales driven events for both radio stations, including:

    Prepare promotional strategy outlining timelines and deadlines for marketing elements, registration, etc.

    Oversee registration process, send updates to team, track pacing

    Prepare event timeline, sponsor timeline, and event program clock

    Schedule staff and ensure all day-of responsibilities are covered

    Create sales recaps

 

  • Pursue new opportunities to grow the stations’ presence and revenue in cross-platform arenas, specifically, mobile, web, and social media.

 

  • Coordinate relationships with national ministries and oversee execution of national sales campaigns with local promotions staff.

 

Qualifications:

 

  • Thorough understanding of both the news/talk and Christian talk and teach formats
  • Understanding of radio promotional and sales strategy and online and social media marketing
  • Bilingual is a plus!  

 

Please visit www.salemmedia.com, click on careers and apply online.
Salem Media Group is an equal opportunity employer.