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First Liberty Institute

Director of Media Relations

First Liberty Institute
Plano, Texas, United States


Date Posted: 03/30/2017
Categories: Communications - Legal - Marketing/Public Relations - Media/Video/Radio
Job Type: Full-Time

Job Description:

Position Description: Director of Media Relations

 

Organization

 

First Liberty Institute is the largest legal organization in the nation dedicated exclusively to protecting religious freedom for all Americans. We believe that true religious liberty means recognizing the fundamental right of every individual—including all ages, races, genders, and faiths—to follow their conscience and to live according to their beliefs. Founded in 1997 and based in Plano, Texas, our legal team partners with elite volunteer attorneys across the country to secure religious freedom, from local matters to the Supreme Court, at no cost to our clients. For more information, please visit www.FirstLiberty.org.

 

The Director of Media Relations is responsible for significantly increasing First Liberty Institute’s national media profile in markets throughout the United States and expanding public awareness of First Liberty Institute’s mission, legal matters and educational projects. The Director of Media Relations will coordinate communication efforts associated with First Liberty Institute’s mission, attorneys, legal matters and educational projects.

 

Key Accountabilities

 

  • Supports the organization's media relations efforts, with a strong emphasis on developing and maintaining relationships with media representatives
  • Works with First Liberty Institute’s attorneys to develop messaging and talking points concerning legal matters and education efforts
  • Works closely with the Chief Communications Officer to build and execute external communications plans, aligning with the organization’s mission, as well as internal communication efforts to ensure message and brand consistency
  • Assists with media releases, press conferences, media interviews, and speaking engagements
  • Maintains and builds a database of media and public relations contacts
  • Seeks creative opportunities to highlight First Liberty Institute’s work and cases, including in media interviews, TV hits, and OpEds
  • Projects a consistent, positive image to the media and public
  • Conducts legal briefings with news organizations, editorial boards and key public influencers
  • Sends quarterly and annual reports about media coverage to the First Liberty leadership team
  • Works in collaboration with First Liberty Institute's attorneys and senior leadership in performing job responsibilities
  • Coordinates with First Liberty Institute’s Development and Marketing Team to ensure message and brand consistency
  • Works closely with First Liberty Institute Attorneys to write and prepare media releases
  • Develops messaging and communicates legal matters, projects and campaigns to media markets and the public at large
  • Develops ideas and opportunities for feature articles, interviews, presentations and other activities to promote awareness of First Liberty Institute, its cases and educational projects
  • Keeps First Liberty Institute staff, including Development and Marketing Team, apprised of Legal Team activities, legal matters and projects

 

Qualifications/Requirements

 

  • Excellent understanding of basic constitutional law and legal terminology
  • Ability to clearly and quickly communicate the potential impact of complex legal matters and judicial rulings to the media, First Liberty Institute  supporters, and the public at large
  • Excellent written and verbal communication skills-specifically including expertise in AP style
  • Displays superior interpersonal and presentation skills
  • Ability to engage and serve a variety of media outlets; works well dealing with all personality types
  • Ability to proactively identify communications opportunities and develop supporting programs
  • Develops key relationships with the media
  • Coordinates and directs all processes involved in a successful public relations campaign
  • Self-motivated and takes initiative
  • Demonstrates creativity in positioning the organization to the media outlets
  • Strategic thinker who excels at coming up with original ideas and is able to execute those ideas
  • Strong negotiating skills and capable problem solver
  • Ability to work well under pressure and deadlines and meet the mental and physical demands of frequent and unexpected events occurring in legal cases, projects and campaigns.
  • Ability to handle security-sensitive information and maintain confidentiality

 

Experience/Education

  • Bachelor's or Master’s degree in Journalism, Mass Communications, Marketing and/or Business Administration.
  • Juris Doctorate Degree desirable, but not mandatory
  • Experience working on political campaigns a plus
  • 3+ years of experience in a public relations field, with a proven track record in a fast-paced environment
  • Excellent understanding of the news cycle required, intimately familiar with a wide range of media outlets and individuals
  • Knowledge of new media
  • Experience working with attorneys desirable but not mandatory

 

First Liberty Institute is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, sex, national origin, disability or marital status, in accordance with federal and state law.

Please send resumes and writing samples to Lori Ross at lross@firstliberty.org