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Billy Graham Evangelistic Association

Email Marketing Specialist

Billy Graham Evangelistic Association
Charlotte, North Carolina, United States


Date Posted: 02/03/2017
Categories: Advertising/PR - Communications - Internet/E-Commerce
Job Type: Full-Time

Job Description:

Note: Please apply directly on the BGEA website: https://bgea.wd1.myworkdayjobs.com/en-US/bgea_careers/job/Billy-Graham-Evangelistic-Association/Email-Marketing-Specialist_R0000215

The Email Marketing Specialist will manage the process of email marketing for BGEA and its various ministries and departments. This position requires attention to detail and a high degree of accountability. The e-mail marketing specialist will manage multiple projects simultaneously with a high degree of accuracy using ever-changing technologies.

I. Essential Duties and Responsibilities

  • Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
  • Faithfully upholds BGEA in prayer
  • Consistently participates in daily BGEA staff devotions
  • Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
  • Effectively represents Jesus Christ to those within both personal and professional spheres of influence
  • Analyze open rates, click rates, bounce rates and make recommendations for optimization
  • Develop and recommend new Email Marketing Communications Streams and personalized email messaging based on marketing data to more effectively merge ministry objectives with BGEA audiences’ needs
  • Analyze website engagement and donation activities relative to specific email campaigns and make recommendations related thereto
  • Develop, unify and coordinate all BGEA email marketing campaigns and makes recommendations for optimization
  • Work with email vendor to exploit platform for best practices and optimal utilization
  • Write and/or edit copy for accuracy and messaging
  • Assist Digital Analytics Specialist with quality control of data and processes to maintain accuracy from point of acquisition to import into BGEA’s Master database and delivery/import into Email Marketing Platform
  • Manage email list maintenance and subscriber preferences
  • Collaborates with Digital Analytics Specialist on data needs specific to email projects

Marginal Duties and Responsibilities

  • Establish and maintain effective working relationships with various BGEA ministry departments
  • Work with ministries and various departments to establish analogous benchmarks and measurements for digital communications streams

II. Reporting Relationships

  • Reports to Digital Analytics Specialist
  • Provides guidance to Email Marketing Associate

III. Job Specifications

? A. Skills and Knowledge

  • Bachelor’s degree or equivalent experience required
  • Must be committed to excellence and the BGEA mission statement
  • Experience in digital communication streams using Silverpop Engage or similar platform
  • Excellent copywriting skills
  • Basic knowledge of HTML
  • Proficient with Microsoft Office suite, experience using MS Access and Excel preferred
  • Basic Photoshop image editing ability
  • Experience working with database maintenance and architecture preferred
  • Knowledge of web analytics preferred
  • Good comprehension and listening skills, with ability to resolve business challenges
  • Strong initiative with ability to work independently relative to assigned priorities
  • Ability to work independently and as part of a team
  • Ability to work effectively with people at all organizational levels, and with external contacts
  • Ability to maintain strict confidentiality
  • Flexibility and adaptability
  • Excellent verbal, written, and presentation skills

?B. Physical/Mental Demands

  • Ability to work independently and as part of a team
  • Ability to work with people at all levels both internally and externally
  • Ability to handle multiple interruptions throughout the day
  • Ability to maintain strict confidentiality
  • Ability to work under stress and pressure
  • Flexibility and adaptability

 

Please apply directly on the BGEA website: https://bgea.wd1.myworkdayjobs.com/en-US/bgea_careers/job/Billy-Graham-Evangelistic-Association/Email-Marketing-Specialist_R0000215