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Salem Media Group

Digital Marketing Designer

Salem Media Group
Dallas, Texas, United States


Date Posted: 01/31/2017
Categories: Media/Video/Radio
Job Type: Full-Time

Job Description:

Digital Marketing Designer


Purpose:

As our new Digital Marketing Designer, your main focus will be designing and creating various types of deliverables for client and in-house projects for the sales, e-commerce, and digital teams. You will be an important creative resource for development of all digital advertising materials. Your responsibilities will also extend to various e-commerce duties, data analysis and reporting, and web content management.

Essential duties and responsibilities include the following. Other duties may be assigned. 

  • Manage the creative execution of digital advertising projects based on the needs of the sales, digital, and ecommerce team members.
  • Strategize, design, and develop standards-compliant HTML/CSS advertising email.
  • Create online advertising banners based on goals conveyed by sales, e-commerce, and digital team members.
  • Maintain advertising, e-commerce, and other weekly email/web ad inventory.
  • Act as a liaison between digital and sales department to ensure all creative request have been created and/or received prior to campaign start date
  • Review all creative requests to verify they are clear and supported by enough background information to be fully executable.
  • Analyze email performance and develop data-driven insights
  • Communicate best email practices to educate sales team and clients.
  • Post content to various online properties (previously created).
  • Ability to, on occasion, assist with customer service for ecommerce stores: answer calls, responding to customer emails
  • Ability to, on occasion, assist with providing shipping support for ecommerce stores
  • Demonstrate a continued commitment to professional education and industry best practices.
  • A willingness to pitch in whenever and wherever needed.
  • Be self-motivated and able to deliver on assignments under the direction and guidance of senior team members.

 

Qualifications:

  • Must      supply portfolio to demonstrate design ability for web, digital media      solutions, marketing promotions and graphic design including URLs.  Candidate’s portfolio must demonstrate a good eye of color, composition, legibility, and creativity.
  • Demonstrated working knowledge using Adobe Creative Suite-(including Photoshop, Illustrator, Dreamweaver, and Acrobat); Microsoft applications (including Word, PowerPoint and Excel).
  • Very Knowledgeable with HTML and CSS.
  • Experience with CMS Platforms a plus (Wordpress).
  • Experience with email marketing platforms a plus (MailChimp, Contant Contact, Post-Up).
  • Experience with Double Click for Publishers a plus.
  • Knowledge of Google Analytics a plus.
  • Must have strong organizational and planning skills, superior attention to details and ability to manage multiple projects solves problems through persistent and creative troubleshooting and research.
  • Skilled in establishing and maintaining effective work relationships.
  • Graduation from an accredited college or university with a minimum of an Associate’s degree in graphic/web design or directly related field with solid skills in Adobe Creative Suite.
  • Experience and a comfort level in working within the digital marketing arena. New college graduates with appropriate experience are welcome to apply.

Credentials:

  • Associates in Graphic/Web Design or related
  • Bachelors preferred