Charisma Media

Publicity Coordinator

Charisma Media
Lake Mary, Florida, United States


Date Posted: 12/29/2016
Categories: Marketing/Public Relations
Job Type: Full-Time

Job Description:

The primary responsibilities for the Publicity Coordinator, is to help the Publicity Manager obtain maximum publicity exposure for our products as outlined in our marketing strategies and budgets, and The selected individual will focus efforts on results that generate sales leads, media interviews, editorial review coverage and social media interaction. The ideal candidate will be a "hunter" that continually finds new and effective ways to get results-based publicity.

                                               

 SPECIFIC RESPONSIBILITIES      

  • Develop, identify and execute publicity opportunities including awards, book launches, product promotions, branding efforts, etc.
  • Work with marketing team to strategize and develop campaigns that get successful results.
  • Write press materials, develop media kits, coordinate and spearhead launch events, book signings, trade shows, speaking engagements, and/or targeting of media on behalf of Charisma Media authors and/or products
  • Develop and coordinate all public relations and/or marketing efforts as directed
  • Develop and distribute galleys, letters and other promotional materials
  • Coordinate marketing and sales relationships with authors through timely, accurate information on marketing and publicity activities. 
  • Partner with Charisma House authors to leverage media contacts, ideas and/or exposure to generate publicity  /sale leads
  • Oversee the development, maintenance and utilization of PR contacts database.
  • Oversee timely and accurate updating of the Publicity Interview Logs as well as the Marketing Expense Reports
  • Coordinate author travel and book tours
  • Oversee author relations at trade shows, events, signings, etc.
  • Provide media and/or social media training for new authors
  • Build and manage relationships with all key media contacts for maximum results.
  • Oversee the development, maintenance and utilization of PR contacts database.
  • Interact with and coordinate all activities regarding author relations, events, and schedule appearances with marketing, sales, and product development
  • Oversee timely and accurate updating of the Publicity Interview Logs as well as the Marketing project status report

  Performance will be measured by:

  • Ability to manage projects, jobs, strategy, deadlines, etc. while adhering to the policies and procedures of the company.
  • Demonstrate the on-going ability to interact and cooperate with all company employees.
  • Agree with Charisma Media‚Äôs vision statement, beliefs and values.

ESSENTIAL SKILLS:

  • Superior communication skills, including strong oral and written skills
  • Strong detail and scheduling skills
  • Strong organizational abilities
  • Self-starter and quick learner
  • Strong computer skills necessary, (Microsoft Office Suite, Google Drive apps)
  • Outgoing, positive, can-do attitude
  • Ability to work independently
  • Outstanding analytical and critical thinking skills
  • Outstanding ability to multi-task, get projects done under pressure and on time
  • Good market understanding of Christian publishing
  • Ability to work well with others in a fast-paced environment
  • Passion/interest in social media tools and communities and digital technology
  • Strong team player

EDUCATION:

4-year degree in journalism, public relations, or communications required, or equivalent experience in marketing, sales, etc.

 

 

LANGUAGE SKILLS:

Ability to communicate effectively and professionally both written and verbally, with understanding of basic grammar skills in regards to business correspondence.

 

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is regularly required to stand, walk, sit, talk and hear for long periods of time. Must be able to listen and speak effectively on the phone.  The employee must be able to lift and/or move up to 25 pounds

 

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually low to moderate.

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