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Vineyard Books & Gifts

Christian Bookstore and Coffee Shop Ownership

Vineyard Books & Gifts
Beaver Dam, Wisconsin, United States

Date Posted: 02/20/2007
Categories: Missions
Job Type: Full-Time

Job Description:
The store is located in Beaver Dam, Wisconsin, 30 minutes north of Madison, Wisconsin on Hwy. 151.

The location was built out new is 2004 and is in the Park Street Mall across a large parking lot from the "big box" store Shopko. The open access mall is on the north west corner of the Hwy. 151 and Hwy. 33 intersection.

The store stands between a Cousins Sub shop and a Hallmark Card and Gift Shop (great location).

The store is named Vineyard Books & Gifts and contains also a busy gourmet coffee and dessert shop.

The combined operations achieved $306,000 in sales in 2006 but did not develop a profit. Since buying the store in 2001, we have doubles its sales and are working to bring it into profitability in 2007 or 2008.
Sales transactions have increased from 30 to 80 per day and go over 200 transactions per day during holiday shopping days. This continues to increase.

We had a payroll for the year 2006 of about $80,000.

Store cash flows currently cover all store operations and expenses and are just starting to cover some payroll. If the store owners were also the store workers, all future increases in cash flow would go directly into the owner's pockets.

The store contains about $235,000 in retail inventory today which is usually raised to about $300,000 for the Christmas shopping season.
The store build out in 2004-2005 cost about $200,000 and the fixtures, computers and coffee shop equipment are additional assets.

The store has an inventory and improvements bank "floor plan" loan of $145,000 and was loaned an additional $45,000 from us personally.
We would like to receive back our $45,000 loan some day, but the inventory, improvements and equipment will all stay with the store as a gift to the new owners, as a benefit to the ministry, and as a support for the floor plan loan.

The new owners could use the store inventory and improvements as collateral for their assumption of the curent floor plan loan.

I must emphasize that this is not an easy opportunity. The Vineyard is both a store and a ministry. The work is long and demanding and requires both a missionary heart for the Gospel, great dedication and some previous knowledge of retail sales organization.

The store is a ministry to the Beaver Dam and area communities providing materials with a Christian world view to people of all denominations, Catholic and Protestant and to all others interested in the Gospel of Jeasus Christ whether they are church attendees or not. All are welcome.

There is also an opportunity to serve the Hispanic community which has not yet been attempted.

A considerable amount of opportunity remains for expanding the store services to local churches and congregations in surrounding towns. There are 144 churches within twenty miles of the store. The store has a relationship with 15 to 20 of these churches today.

The store keeps a data base of more that 6,000 shoppers who have frequented the store in the past and were willing to give us their phone numbers to add to the mailing information base. About half of these people receive shopping and coupon catalogs fromthe store five times a year. Both this and the regular coupon marketing programs can be expanded exponentially.

The current proprietors of the store want to add a number of features this year, including Wireless Internet access in the coffee shop, faster point of sale computers and software, an expanded jewelry department, expanded food selection, and the addition of a varitey of small group classes both in the store and at venues outside the store, employing materials available in or through the store.

We believe the establishment of interdenominational small groups in the coffee shop, open to and serving individuals from many congregations gives local churches the ability to broaden the learning opportunities for their members, while providing a neutral ground for nonattendees wanting the same information for their families but not yet comfortable receiving in in a particular (or any) church setting.

The coffee shop has undertaken a coffee and dessert catering business, an opportunity which can be expanded.

The establishment of a sister corporation or LLC that is formed as a nonprofit organization could supplement the operations of the bookstore/coffee shop in many ways, allowing financial support from the community and volunteers to take on some of the teaching and sales support work.

The current owners and the current staff would be able to assist the new owners in the transition and could also assist, if requested, to expand the programs and operations of the store in the future.

Contact Information:
David M. Larkin
1807 N. Center Street
Beaver Dam, WI 53916