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Community Relations Director
The Salvation Army-Wauwatosa, WI
MI, Michigan, United States
Date Posted: 06/12/2007
Job Type: Full-Time
This position has dual functions, although it is primarily Community Relations. Duties include: COMMUNITY RELATIONS: Serve as the primary media contact for The Salvation Army in Greater Milwaukee and Division-wide. Prepare and disseminate information through newspapers, periodicals, television, radio, and other forms of media. Maintain up-to-date media list and establish relationships with news directors, assignment editors, and reporting staff. Responsible for video and multimedia production using in-house video editing system and outsourcing where necessary. Provide oversight for script writing, video equipment and supplies, and digital and still photography. Function as the official photographer for TSA Milwaukee and Divisional Salvation Army functions or make arrangements for photographer. Responsible for planning and implementing Tree of Lights, Celebrity/Media Days, and Family Feast. Coordinate media information and contact for the following events: Coats for Kids, Toys for Tots, Feed the Kids Kickoff, and other events as needed. Advises officers and/or test site administrators as well as the DDD on "Raising More Money" program specifics
WEB SITE DESIGN, DEVELOPMENT AND MAINTENANCE: Establish web site layout and flow of information. Develop the City and Divisional Web sites to support the goals and mission of the organization. Interview departments and corps to help clarify goals and strengthen web presence. Work with corps, Milwaukee County Command, and DHQ department heads to update and expand content on the web site on a regular basis. Design or supervise the use of digitized images, banners, animated graphics, forms and functions to enhance the appearance of the site. Maintain site and work with outside vendors for hosting and site updates to ensure site is accessible for all users. Act as a Divisional Resource person for Internet information, keeping up to date on issues ad technology making proposals and educating others.
Bachelors degree in marketing, public relations, or related field, with three years experience in public relations. Knowledge of and experience in writing news releases and scripts. Experience in the use of audio and video production and editing equipment. Must present a professional appearance. Uniform wearing Salvationist is preferred. Must be self motivated. Strong organizational skills, including the ability to prioritize tasks. Must maintain confidentiality when required, and exercise discretion when dealing with sensitive issues. Willingness to update skills on a regular basis to keep abreast of changing technology. Ability to teach and train others. A vision for the potential of the Internet to help fulfill The Salvation Armys mission. Must be able to support the Mission Statement of The Salvation Army. Must be available and accessible for media appearances and issue news releases as the need arises. Must have and maintain a valid drivers license and clearance to drive from TSAs insurance carrier.