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Marketing and Promotions Director- Tampa, FL star

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Salem Media Group

Tampa, Florida, United States

Date Posted:
07/10/2014
Categories:
Media/Video/Radio - Sales
Job Type:
Full-Time
Salem Media Group
Job Description:

Job Title:    Marketing and Promotions Director

Job Category:  Radio/Broadcasting/Media

Full Time - Exempt             

Medical, dental, vision, life, 401k, accrued vacation and sick time

Salary commensurate with experience

 

Position Overview:  Salem Communications is the  leading U. S. radio broadcaster targeting audiences interested in conservative NewsTalk and Christian and family-themed programming. Salem Communications Tampa Bay has an immediate opening for a Marketing & Promotions Director representing FaithTalk 570   & 910 WTBN Radio, TalkRadio 860 WGUL, NewsTalk 930 WLSS, and Spanish Christian Talk WLCC.  This position creates and   directs all aspects of station promotions, marketing programs and liaison to   staff, clients and the community. This individual works in the areas of   Marketing/Promotions, sales service and publicity and reports directly to the   General Manager.

 

Roles and Responsibilities:

  • Confers  with department heads to discuss programming and sales promotion.
  • Creates & Directs preparation and execution of all station events, promotional activities and special projects.
  • Communicates with staff and clients on on-going campaigns.
  • Works  internally and externally to oversee copywriting, design, layout, paste-up and production of promotional materials.
  • Monitors  and analyzes sales/programming promotion results to determine cost effectiveness of events and promotional materials.
  • Creates  and executes monthly and quarterly projects that are designed to generate revenue for the radio station.
  • Creates and executes digital programs to generate revenue through digital assets.
  • Responsible for development, completion and distribution of bi-annual publication FaithTalk magazine.
  • Responsible for all station news releases, external media contacts and publicity as needed.
  • Responsible for management of merchandising inventory.
  • Hires, trains and supervises marketing/promotions department personnel.

Required Skills and Qualifications

  • 2 years broadcast experience is preferred
  • Must have good decision-making skills and should have the ability to work in a fast-paced environment
  • Excellent computer skills are necessary for recordkeeping and data management.  Needs to be proficient in all Microsoft Office applications
  • Photoshop skills are required
  • Must have a valid driver’s license
  • Must have the physical capacity to lift up to 50 pounds as required

 Please send cover letter and resume to tammyb@salemtampa.com

Contact Employer Apply Now

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About the Company

Salem Media Group

Salem Media Group is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programming to approximately 2,000 affiliates; Salem Radio Representatives, a national radio advertising sales force; Salem Web Network, a leading Internet provider of Christian content and online streaming; and Salem Publ More...

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