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Director of Sales & Marketing
Eastside Christian School-Bellevue WA
AK, Alaska, United States
Date Posted: 12/10/2008
Job Type: Full-Time
Are you a gifted marketer and dedicated Christian believer who wants to make a significant impact working for a non-profit Christian educational institution? Do you love harnessing the talents of caring people who share a common objective? If you answered yes, then read on because Eastside Christian School (ECS) might be the right place for you! ECS has been Educating children in the Christ-inspired, joyful pursuit of excellence since 1969 and is excited to be seeking our first full time Sales & Marketing Director to take us the next 40 years. We recently purchased our school property and have a fantastic church partner meeting on our campus every Sunday, so the time is right to put a multi-year growth plan into action.
1.Develop and implement a long term marketing strategy and growth plan for ECS working with the school board, PTF, marketing advisory committee, school staff and ECS families.
2.Execute demand generation and family retention programs like "Family Ambassador" and "Bridge Building" while considering an innovative marketing mix of online, print, event, broadcast media, etc for maximum ROI.
3.Create and consistently implement a lead nurturing process and contact management to provide prospective families the best possible experience ultimately resulting in improved lead-to-enrollment success rates.
4.Oversee and steward Marketing & Enrollment process from lead generation to final closing.
5.Develop programs that retain students and create an environment where our students can seamlessly transition to Christian High School.
6.Create systems to track results of marketing activities.
7.Note: Because this is a new position, duties and assignments may be modified as needed to best serve both the applicant and the school.
Incentives for Each student enrolled on top of salary. Medical, dental, vision & 401k matching also included.
Undergraduate or graduate degree (Business or Marketing major preferred)
2-5 years experience responsible for developing marketing strategy, planning and tactical execution
A person who combines marketing strategy with hands on execution and can utilize external resources as required, while developing other material themselves
A self starter with an ability to work independently in an environment with little internal marketing expertise
Excellent written and oral communications & presentation skills
Critical Competencies for Success:
Enthusiastic Collaborator: You have an ability to bring together multiple groups and individuals driving for consensus and influencing positive results. People simply love to work with you and they do their best work with you.
Creative: You enjoy thinking outside the box to achieve goals and maximize a limited budget. You have shown you can be creative in your communications and marketing ideas that inspire action.
Business Leader: You have demonstrated an ability to identify strategic priorities and develop marketing plans in support of those priorities. You use internal and external data, competitive insight and hands-on experience to map out your strategy.
Results Oriented: You love to see how the programs you put into place do what they were supposed to do. You have put systems and processes in place to ensure your efforts were tracked for their effectiveness. You are a friendly, congenial, passionate and energetic leader who manages (working closely with the Principal, Registrar, and lead referral sources) the enrollment process from start to finish, lead to enrollment.