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American Bible Society

Social Media Specialist

American Bible Society
Wayne, Pennsylvania, United States

Date Posted: 11/26/2013
Categories: Communications - Marketing/Public Relations
Job Type: Full-Time

Job Description:

The Social Media Specialist should conceive, implement, and analyze ABS social media campaigns across various platforms, as directed by Manager of Social Media in carrying out the ABS Social Media Strategy. The purpose of the role is to deepen ABS brand, Bible, and donor engagement by building strong relationships with social media audiences.


Essential Duties and Responsibilities

Increase ABS brand reach through social media channels

Manage the schedule and flow of content across various channels

Initiate user-generated content, developing posts and editing/adding comments as needed

Provide strategic and editorial feedback to content generators

Ensure proper promotional messaging, brand alignment, and reporting for online messaging

Arrange the generation and review of content with ABS internal content sources

Take responsibility for project goals and work within established project schedules and deadlines

Bi-weekly competitor analysis

Up-to-date understanding of Social Media platform news and features

Maintain a minimum of 5% audience engagement across the Social platforms


Essential Skills

Experience with social media scheduling and analytic tools

Ability to communicate well with a Christian audience

Ability to work well as a valuable part of a fast-paced team

Excellent communication skills, with the ability to communicate the brand and values of ABS to digital audiences

Detail-oriented, able to maintain focus while managing multiple tasks

Excellent writing skills,strong foundations in elements of style and grammar and digital/social media best practices

Ability to learn new software platforms (e.g. Adobe Creative Suite) quickly

Proven ability to generate engagement in the Social space with content


Preferred Skills

Understand the interactive Web audience, Christian marketplace, and emerging technologies, services and capabilities

Experience with Marketing and Communications in a non-profit setting

Ability to work independently, make data-driven decisions, see projects through to completion while managing a budget

Photoshop, Illustrator and other image editing tools

Experience writing blogs & working on other content heavy Social platforms

In-depth knowledge of metrics (Google Analytics, Facebook Insights, etc.)

Experience with Basecamp or other project management tools

Basic knowledge of HTML and CSS

Basic experience working with various CMS’s, (Drupal, Wordpress)

Basic experience working with SharePoint a plus


Preferred traits

Self-motivated, proactive, passionate about social media, polite, diplomatic, calm under pressure

Reliable, team-oriented, rigorous attention to detail and follow-through

Committed to continuous learning and improvement


Education and/or Training

Bachelor’s degree or related experience


Supervisory Responsibilities:  None


Working Conditions

Office location in ABS Valley Forge Office in western suburbs of Philadelphia; occasional travel to New York City


American Bible Society offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, pension and 403K, employee assistance program.  No relocation benefits offered with this position.


American Bible Society at a Glance

American Bible Society (ABS), one of the oldest and most respected Christian charities headquartered in Manhattan, exists to make the Bible available to every person in a language and format each can understand and afford, so all people may experience its life changing message.  ABS provides interactive, high- and low-tech resources enabling first-time readers and seasoned theologians alike to engage with the best-selling book of all time.  Please take this opportunity to learn more about us by visiting our website at