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All Girls Allowed

Boston, Massachusetts, United States

Date Posted:
08/06/2013
Categories:
Communications - Marketing/Public Relations
Job Type:
Full-Time
All Girls Allowed
Job Description:

OUR MISSION

All Girls Allowed seeks to restore the God-given life, value and dignity to women by seeking transformation both of hearts and of societies. We seek to emulate God’s command in Micah 6:8 (act justly, love mercy, walk humbly with God) by:

 

1)    Exposing the injustice of China’s One-Child Policy;

2)    Rescuing girls and mothers from gendercide in society; and

3)    Celebrating women by embracing them as equal image-bearers of God through our pledge:

 

In Jesus’ Name, Simply Love Her

 

In so doing, we pray that God would end the One-Child Policy, uproot gendercide in hearts and in societies, and bring complete restoration to his people.

 

 

DIRECTOR OF COMMUNICATIONS PURPOSE AND SCOPE

 

All Girls Allowed is seeking a Director of Communications to oversee the full operation of communicating All Girls Allowed’s message to the general public.  The Director must have training and experience in the field of communications, writing and/or public relations, and must have a mature and active relationship with Jesus Christ.  The Director must agree to all the terms of the All Girls Allowed Staff Commitment Form (see below).  The Director of Communications at All Girls Allowed will primarily be responsible for the following responsibilities of equal importance:

 

1.)   Publicizing All Girls Allowed’s China Operations

2.)   Electronic Communications to All Girls Allowed’s Constituents

3.)   Placement of All Girls Allowed’s Work in English and Chinese-Language Media

4.)   Speech-Writing, Drafting Congressional Testimonies/Policy Papers/Op-Ed Pieces and Other General Public Relations Work

 

PRINCIPAL RESPONSIBILITIES

·       Marketing

o   develop branding identity and strategy

o   creating new ways to break through the clutter to reach the general public

o   maintain current website

o   oversee changes, additions and overhauls of website

o   work closely with Chinese Media Coordinator to maintain consistency in messaging

o   write new content for website

o   update the blog regularly

o   optimize website to increase: online traffic to website, average length of visit, pages viewed per visit, number of new visitors, search engine optimization, newsletter sign-ups,

o   create and edit collateral materials

o   create and manage social media campaigns, including fundraising projects on social media-driven fundraising platforms

o   create and execute fundraising campaigns, integrated across platforms (email and social media)

o   manage communications interns and volunteers

 

·       Constituent Relations

o   create and produce content for regular mailing list (e-mail and paper)

o   create compelling, up-to-date communications to constituents about China operations, new cases of injustice from China, positive field reports, etc.

o   gather feedback from constituents on a regular basis to improve messaging & programs

o   use website and newsletter analytics and data to improve processes and increase open rates/clicks/forwards, etc.

 

·       Public Relations

o   drive publicity in print, radio, TV and web media in English and Chinese

o   assemble press kits and coordinate press conferences

o   arrange for strategic interview opportunities for All Girls Allowed or Chai Ling

o   write press releases and opinion editorials for submission to various publications

o   write speeches for events, conferences, Congressional hearings, etc.

o   capitalize on current events to pitch All Girls Allowed to various media

o   develop and execute strategy for building momentum on social networks and blogs.

 

·       Other

o   occasional travel will be required for out-of-town conferences and events

o   regular requirements to speak at local events

o   work closely with Media Producer and Chinese Media Coordinator to develop marketing strategy and to produce videos/graphics/documents for constituents, website and media

 

SKILLS AND EXPERIENCE

·       Demonstrated experience with media outreach

·       Proven ability to communicate orally in a clear and persuasive manner

·       Excellent writing skills and ability to write quickly, succinctly and compellingly

·       High attention to detail in writing, including copy-editing

·       Experience with website strategy and management

·       Experience with social media networks (Facebook, Twitter)

·       Understanding of complexities of public relations and ability to develop key messaging points

·       Bachelor’s Degree in Communications or related field

·       Familiar with basic computer operations (e-mail, Word, Excel, PowerPoint)

·       Already established network of existing contacts in the media a plus

·       Fluency or proficiency in Mandarin Chinese in reading/writing as well as speaking/listening a plus

·       Speech-writing experience a plus

·       Familiarity with Chinese history and culture a plus

 

CRITICAL QUALITIES

·       Mature Christian faith as defined by the Apostle’s Creed

·       Active involvement in a local church and experience in Christian ministry

·       Consistent and regular support from a spiritual community

·       Understanding of China’s One-Child Policy and its effects

·       Complete adherence to All Girls Allowed’s mission, programs and strategies

·       Ability to self-manage and generate concrete plan based on broad vision

·       Disciplined with priorities and ability to multi-task

·       Commitment to building a team environment with strong reliance on prayer, spiritual discernment and entrepreneurship

 

ORGANIZATION INFORMATION

·       Full-time position in Boston office

·       All Girls Allowed staff are required to raise financial support for a portion of their salary (the remainder is matched by All Girls Allowed)

·       Position reports directly to Executive Director

 

 

Please submit complete job application, cover letter, resume, and spiritual testimony to hr@allgirlsallowed.org. Instructions and job application can be found at http://www.allgirlsallowed.org/jobsinternships.

 
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About the Company

All Girls Allowed

All Girls Allowed seeks to restore the God-given life, value and dignity to women by seeking transformation both of hearts and of societies. More...