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Spring Hill Camps

Marketing Director

Spring Hill Camps
Evart, Michigan, United States

Date Posted: 12/07/2012
Categories: Camp Jobs - Marketing/Public Relations
Job Type: Full-Time

Job Description:

Reports to:       Great Lakes Region Vice President     

Status:              Fulltime, Salaried        

Job Location:   Michigan         


Qualifications:    Commitment to the mission and ministry philosophy of SpringHill Camps

  • 5+ years marketing experience
  • Bachelor’s degree in related field required
  • Excellent verbal and written communication skills
  • Previous experience implementing broad base of marketing required
  • Experience with data analysis, social media,      e-marketing, direct mail, retention and referral campaigns preferred
  • Ability to translate strategy plans into tactical      plans
  • Ability to support sales efforts
  • Ability to travel, daily and sometimes weekly
  • Skilled to work with collaborative and      independent environments


Job Functions:

  • Develop integrated annual marketing plan for      SpringHill Great Lakes Region
  • Monitor and report the effectiveness of annual      marketing plan
  • Develop and monitor marketing budget
  • Report monthly results of marketing strategies
  • Collaborate with SpringHill’s advancement and      development department regarding marketing initiatives
  • Oversee key communications with customers
  • Recommend annual pricing plan
  • Develop A/B/C plan for camper numbers
  • Provide sales support materials for the sales      teams
  • Test new marketing tactics that increase      awareness and enrollment at SpringHill


Physical Requirements:

  • Sit for long periods of time processing data entry
  • Must be able to lift, bend, and twist
  • Ability to push and pull loads
  • Must be able to lift frequently up to 35 lbs, occasionally 35-100 lbs with assistance
  • Good eye-hand coordination