While there is much focus on the qualities and skills that employers look for in employees, not much is said concerning the things job seekers look for in an employer. But isn’t that just as important?
Consider this: There is a top credentialed job seeker who has great communication skills, a thriving work ethic, growth and leadership potential, and possibly even a sharp sense of humor. Wouldn’t your organization want to attract this top-level job seeker? How would you accomplish that? And would you be able to satisfy the professional ambitions of him/her?
Here are five things job seekers look for in a new employer.
1. Career Development & Potential for Growth
Job seekers are often looking for a place that they can learn, grow, and develop both as a person and as a professional. Career development, then, is frequently the primary motivator for a candidate committing to an employer. Job seekers want to work for employers that will meaningfully invest in their employees. And potential for growth motivates employees to succeed, since employees can see the long-term goals of both the company and themselves as employees. With career development, there is purpose and vision, and job seekers want both.
2. Work-Life Balance
Job seekers are also looking for employers who make sure that their employees are able to have meaningful lives outside of the office. If an employer overloads employees with responsibilities that clutter their days and nights with work activities, employees can easily become burnt out. So, there is a balancing act that every employer must manage of employee expectations. An employer must recognize that these individuals have other significant responsibilities, relationships, and roles outside of the workplace. And if you provide room for success in the workplace, you must provide room for success out of the workplace. Not only will your employees thank you but so will the well-being of your organization.
3. Organization’s Culture & Work Environment
While job packages or company incentives may be appealing, an organization’s culture and work environment greatly determine whether or not an employee will fit. The work environment also determines the satisfaction or dissatisfaction of an employee in the workplace. Does your organization provide a healthy, positive, and encouraging environment for its employees? Does your organization value success and recognition? Creating a positive work environment will not only attract job seekers, but it will also ensure that those qualified candidates stick around for the long haul.
4. Company’s Values & Vision
A sense of belonging to an organization that has sound values and praxis is incredibly appealing to a job seeker who gets to be a part of an admirable reputation. A job seeker wants to be a part of an organization with principles that they not only respect, but that they believe in. And just as job seekers value personal and professional growth, they also value an employer’s growth and development. Job seekers are looking to work with an organization that is going somewhere, an organization that has goals and potential. Without vision, then, there may not be much job seeker appeal.
An important and valuable characteristic that often gets overlooked is the role of leadership and mentorship to a job candidate. Having leadership or individuals within an organization who mentor, advise, instruct, and encourage their employees along the way greatly benefits both the culture fit and the role execution of new employees. Job seekers may find themselves more drawn to roles or employers equipped with strong leadership, or even with the potential to develop under a more seasoned individual.
Keep in mind: the process of hiring an individual is a two-way street. Just as an employer seeks out candidates who are qualified and have potential, so, too, does a job seeker look for employers who will enable them to succeed and grow, both as individuals and as professionals.